CORPORATE CAMPAIGNS

Partial List - SHINE or SHINE’s partners developed, negotiated, or have a relationship with some of the entities involved in the below campaigns

 

Bimbo Global Race 2024

Get ready to share the good stuff in this 9th edition. Register for the Bimbo Global Race. Sign up for this last chance and run with the Bimbo Global Runners community.

For fourth year in a row Bimbo Bakery USA asked Shine Entertainment Media for a National Campaign to promote the Bimbo Global Race.

 

Marinela - Feed your dreams

Marinela and Shine worked together as a team to achieve this great campaign. This summer, feed your dreams with the Marinela snacks and Athing Mu - Olympic Champion in Tokyo 2020 in the 800m. Marinela will be offering thousands of daily prizes to kids who are following their passions.

 
 
 

Panini

Panini partnered up with Shine for the signing of the Soccer Players of the FIFA Club World Cup USA 2025 trade cards and personal objects.

 

Panini and the MLB

Panini partnered up with Shine to the sign trade cards and personal items of the players of the Major League Baseball.

 

Bimbo La Copa de Todos

Shine Entertainment and Bimbo Bakeries teams up with two Santi Gimenez and Ricardo Pepi for this campaign. It's time to unleash your soccer passion! Can you imagine living the thrill of soccer live and direct?

 

Love Undercover Series - Marco Fabian

Beyond productions / Peacock hired Shine Entertainment Media to find the right 5 soccer players of the biggest sport in the world, that they have everything...everything except true love. Prepare to watch our client and friend Marco Fabian in this new series.

 

Javier Hernandez “Chicharito” AT&T Campaign

AT&T and Shine Entertainment Media brought together an amazing social media campaign with the MLS All-Star from Los Angeles Galaxy, Javier “Chicharito” Hernandez. Chicharito reached over than 18M+  

 

Bimbo Global Race 2023

The Bimbo Global Race is part of a unique global event that brings together more than 120,000 runners in 22 countries and 36 cities, taking place on the same day worldwide!

For third year in a row Bimbo Bakery USA asked Shine Entertainment Media for a National Campaign to promote the Bimbo Global Race.

In this race, it's not just about running, it's about enjoying doing what you love and having fun while helping to donate to those who need it most.

 
 

Back to School 2023 / Ana Patricia Gamez

Ana Patricia Gamez, star of Univision and host of Enamorándonos and USA Bimbo, partnered with Shine Entertainment Media to make the campaign “Back to school” for Marketing and Brand collaboration.

 

HANG & MARCO FABIAN

Hang Media, an on streaming distribution sport content hired Shine Entertainment Media to book Marco Fabian on the World Cup game Mexico-Argentina on November 29th for a Watch Party.

The super star talked about the game where he gave inside information and tips during the game. The game Mexico - Argentina was an amazing game, one of the most watched games during the World Cup.

 

Gold Cup 2023 & Adriana Monsalve

Adriana, Sports Journalist. Winner of two "National Sports Emmys", in conjunction with Shine Entertainment Media & Bimbo, made an Instagram & Facebook Campaign with Bimbo's favorite products to enjoy the Concacaf Gold Cup 2023.

 

Rafa Marquez & Kikin Fonseca AT&T World Cup / Christmas Campaign

AT&T and Shine Entertainment Media brought together an amazing social media campaign for the WorldCup & Christmas with Rafa Marquez and Kikin Fonseca.

 

Mark Sanchez / Bimbo Bakery Scholarship 2023

Bimbo Bakery USA, during the months of September and October, Bimbo Bread and Sweet Baked Goods, executed a national sweepstakes overlay to provide Hispanic students the opportunity to earn a college grant. So they asked Shine Entertainment Media to find a celebrity for this amazing program, so Shine partnered up with Mark Sanchez (professional football player).

 

Rafa Marquez, Landon Donovan & Takis Campaign

Takis hired Shine Entertainment Media to do a campaign with one of the best Legend Players in the US and National Mexican Team…. Landon Donovan and Rafa Marquez been Choose.

It was a great production, specially because Landon and Rafa never spend time in person off the field and they been famous for their rivery, it was a very emotional moment bringing them together.

 

Marco Fabian & Bimbo Copa Food City

Bimbo partner up with Shine Entertainment Media to do the Copa Food City. Marco Fabian was the Ambassador and the event was a total success!

 
 

Fernanda Romero - Pan Cero Cero Bimbo

Shine Entertainment Media, together with our client Fernanda Romero and Bimbo, made a campaign for the new Bimbo Pan Cero Cero. Bimbo is a brand that through time has helped families to transmit the most important traditions and values.

 

LANDON DONOVAN, RAFA MARQUEZ & AVOCADOS FROM MEXICO CAMPAING

Avocados from Mexico and Takis are showing shoppers the tastiest way to celebrate the world’s biggest soccer event with good times companies. Shine Entertainment Media have recruited two soccer players, Landon Donovan (U.S. Soccer Legend) and Rafael Márquez (Mexican Soccer Legend), as the company’s “Guackeepers.”
The “Guackeepers Keep it Good” promotional program includes in-store displays, consumer savings, digital engagement and innovative recipe inspirations for fans.

 

PANINI 2023-2024

PANINI partnered up with Shine for the signing of the Soccer Players trade cards and personal objects.

 
 
 

Memo Ochoa & Bimbo Bakery USA Campaign

Bimbo Bakery USA asked Shine Entertainment to find a national spoke person that will reach the US Hispanic audience. After a national research the client chosed Guillermo Ochoa “Memo”.

 

Fernanda Romero & Aleyda Ortiz Bimbo Campaign

Shine developed a campaign for Bimbo’s Bakery USA for Panque con pasas , Roles de Canela, Cuernitos, Croissants, Donas and Mini Mantecadas Bimbo using mega celebrities like Fernanda Romero and Aleyda Ortiz.

 


Bimbo Global Race 2022

For Second year in a row Bimbo Bakery USA asked Shine Entertainment Media for a National Campaign to promote the Bimbo Energy Race 2022.

In 2022, Osito Bimbo and the seventh Bimbo Global Race have a goal of donating bread to nourish and create a positive impact in the communities where we live and operate.

 
 

Bimbo | Global Energy Race

Bimbo Bakery USA asked Shine Entertainment Media for a National Campaign to promote the Bimbo Global Energy Race 2021.

Bimbo Global Energy race is an event that hapened the same week around the globe, from Oct the 4th to the 10th 2021, but besides being part of this great event, with this collective effort, Bimbo Bakeries USA donated to Feeding America two slices of bread for each km that each participant runs.

Jonathan dos Santos | 1800 tequila cristalino

We are very excited to announce this new partnership between Jonathan Dos Santos and 1800 Tequila Cristalino. Jonathan becomes their new brand ambassador for the next months to come! Stay tuned!

 


Miguel Layun | Cerveza Modelo

Constellation Brands, the third largest beer company in the U.S., partnered up with Miguel Layun to serve as brand ambassador for Modelo Especial, a pilsner-style lager brewed for 90 years in Mexico. The summer campaign positioned Modelo Especial as the “Official Beer of the Beautiful Game”.

 
 

panini NBA players

Panini using mega NBA Players like Harold Miner, Rasheed Wallace and Joshua Howard to sign their sport cards.

 

Volkswagen | Jonathan dos Santos + Sebastian Lletget

As part of the qualifiers to the World Cup and previously to the very important game of USA vs. Mexico, Volkswagen created an ad that was distributed on TV and social media channels with Jonathan dos Santos (Mexico) and Sebastian Lletget (USA) as brand ambassadors.

 
 

Marvel Venom LAFC Screening

Sony Pictures in conjunction with H+M Communications and Shine created a special screening of the Marvel movie Venom for the soccer players from the MLS soccer team Los Angeles Football Club.

 
 
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PANINI 2022

PANINI partnered up with Shine for the signing of the Soccer Players trade cards and personal objects.

 
 

Giovani & Jonathan dos Santos | Universal Pictures

Before the 2018 FIFA World Cup, Universal Pictures launched Skyscraper starring Dwayne “The Rock” Johnson. Universal teamed up with both Giovani & Jonathan dos Santos as brand ambassadors to promote the movie within the Hispanic community!

 
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BIMBO'S BAKERY Pan tostado clásico y doble fibra

Bimbo’s Bakery USA National Campaign for pan tostado clásico y doble fibra using mega celebrities like Ana Patricia Gámez from Univision and Elizabeth López from Mega TV.

 

vanessa Hauc | Tide

Tide and P&G hosted a free webinar with guest panelists from World Wildlife Fund and Hanes to discuss the importance of collaboration in implementing behavior change at scale.

 

michelle salas | jack Daniel’s

We are very excited to announce this new partnership between Michelle Salas and Jack Daniel’s. Michelle becomes their new brand ambassador for December!

 

Latino moms | bimbo

We are very happy with Bimbo Bakeries USA influencer marketing campaign using SHINE's Influencers!

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Jonathan dos Santos | AT&T TV NOW

AT&T teams up with Jonathan dos Santos for the 2020 launch of AT&T TV Now. Jonathan joined famous mouths in this commercial such as LeBron James, Martha Stewart, “Frodo” form the Lord of the Rings, Missy Elliott, among others!

 

Latino Girls | Korbel Champagne

Korbel Champagne partnered up with hispanic influencers through SHINE to promote their products during the summer and made the best cocktail recipes!!!

 
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BIMBO'S BAKERY usa | Croissant & Mantecadas con chispas de chocolate

Bimbo’s Bakery USA National Campaign for Croissant & Mantecadas con chispas de chocolate using mega celebrities like Fernanda Romero and Elizabeth López from Mega TV.

 

Sebastian Lletget & dos santos | CAlifornia Census 2020

California Census partnered up with two athletes from the LA Galaxy, Jonathan dos Santos and Sebastian Lletget to promote the local communities to fill out the Census and help California bring funds from the federal Government to build schools, parks, hospitals, and more!

 
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Alejandra Espinoza | Time Warner Cable

Alejandra Espinoza partnered up with Time Warner Cable as brand ambassador when she was starting her career. After winning a contract with Univision network, she joined the show El Gordo y la Flaca as a correspondent and guest co-host.

 

Jorge Ramos | NAPA Auto Parts

ESPN deportes on-air host Jorge Ramos stars a series of commercials with NAPA Auto Parts. NAPA Auto Parts decided to partner up with Jorge Ramos in an effort to reach the US Hispanic market during the CONCACAF qualifying games and the FIFA World Cup.

 

Luis “El Matador” Hernandez | Tequila el Jimador

Tequila el Jimador partnered up with one of the biggest Mexican soccer legends Luis “El Matador” Hernandez to be the brand ambassador of a summer marketing campaign names elJimadorSoccer.com

 

Giovani dos Santos | Suerox

Suerox Mexico partnered up with Giovani dos Santos for Marketing and Brand collaboration to launch their sports product line in Mexico.

 
Korbel Influencer Program

Influencer program | champagne korbel

Korbel Champagne partnered up with hispanic influencers through SHINE to promote their products during the quarantine. Take a look at the results of the campaign!

 

Maria elena salinas & felix fernandez

Shrines hospital Partnership

Shrines Hospital partnered up with SHINE to promote their work through a campaign with Maria Elena Salinas and Felix Fernandez.

More Campaigns

 
Jonathan dos Santos - Tequila el Jimador

Jonathan dos Santos - Tequila el Jimador

Felix Fernandez - Jumanji

Felix Fernandez - Jumanji

Giovani dos Santos - Pepsi

Giovani dos Santos - Pepsi

Pavel Pardo & Jorge Campos - Avocados from Mexico

Pavel Pardo & Jorge Campos - Avocados from Mexico

Las Senadoras - Axe

Las Senadoras - Axe

Giovani dos Santos - Suerox

Giovani dos Santos - Suerox

Alejandra Espinoza - Net10

Alejandra Espinoza - Net10

Giovani dos Santos - Cheetos

Giovani dos Santos - Cheetos

Maggie Jimenez - Avocados From Mexico Sesame Street

Maggie Jimenez - Avocados From Mexico Sesame Street

Jorge Campos & Juan Sebastian Veron - Bridgestone

Jorge Campos & Juan Sebastian Veron - Bridgestone

Pavel Pardo | Tequila el Jimador

Pavel Pardo | Tequila el Jimador

Jorge Ramos - Mc’Donalds

Jorge Ramos - Mc’Donalds

Luis Hernandez - Net 10 Wireless

Luis Hernandez - Net 10 Wireless

Jared Borgetti - Wonderful Pistachios

Jared Borgetti - Wonderful Pistachios

Felix Fernandez, Jorge Campos & Luis Hernandez - Degree Men

Felix Fernandez, Jorge Campos & Luis Hernandez - Degree Men

Adriana Monsalve - Mc’Donalds

Adriana Monsalve - Mc’Donalds

Felix Fernandez - All State

Felix Fernandez - All State

Thaila Ayala - TRESemmé

Thaila Ayala - TRESemmé

Maggie Jimenez - got milk?

Maggie Jimenez - got milk?

Lilia Cabral - Pureit

Lilia Cabral - Pureit

Cristina Saralegui - Kohl’s

Cristina Saralegui - Kohl’s

Giovani dos Santos - Advance Auto Parts

Giovani dos Santos - Advance Auto Parts

Mexican National Team - Nissan

Mexican National Team - Nissan

Giovani dos Santos - Mountain Dew

Giovani dos Santos - Mountain Dew

Giovani dos Santos - head & shoulders

Giovani dos Santos - head & shoulders

Maggie Jimenez - Avocados From Mexico

Maggie Jimenez - Avocados From Mexico

Cristina Saralegui - Nestle

Cristina Saralegui - Nestle

Felix Fernandez y Las Senadoras - Guerrero

Felix Fernandez y Las Senadoras - Guerrero

Maggie Jimenez - Cigna

Maggie Jimenez - Cigna

Giovani dos Santos - Alcatel

Giovani dos Santos - Alcatel

Guillermo Ochoa - COMCAST

Guillermo Ochoa - COMCAST

Giovani dos Santos - Body Armor

Giovani dos Santos - Body Armor

Ximena Cordoba - Claritin

Ximena Cordoba - Claritin

Maggie Jimenez - Tabasco

Maggie Jimenez - Tabasco

James Rodriguez - Clear

James Rodriguez - Clear

Marielena Davila | Korbel

Marielena Davila | Korbel

Felix Fernandez - Time Warner Cable

Felix Fernandez - Time Warner Cable

Maria Elena Salians - AARP

Maria Elena Salians - AARP

Las Senadoras - Bud Light

Las Senadoras - Bud Light

Luis Roberto Guzman - AdeS

Luis Roberto Guzman - AdeS

Cristina Saralegui - Diageo

Cristina Saralegui - Diageo

Cristina Saralegui - Mary Kay

Cristina Saralegui - Mary Kay

Hector Herrera - 7UP

Hector Herrera - 7UP

Giovani dos Santos - Pepsi

Giovani dos Santos - Pepsi

Ana Patricia Gamez - Charter Communicati

Ana Patricia Gamez - Charter Communicati

Jorge Campos - COMCAST

Jorge Campos - COMCAST

Giovani dos Santos - Denny’s

Giovani dos Santos - Denny’s

Felix Fernandez - Makita

Felix Fernandez - Makita

Eugenio Derbez - Dish Latino

Eugenio Derbez - Dish Latino

Oribe Peralta - 5hour Energy

Oribe Peralta - 5hour Energy

Giovani dos Santos - Lay’s

Giovani dos Santos - Lay’s

Alejandra Espinoza - Dosis Fragrances

Alejandra Espinoza - Dosis Fragrances

Jonathan dos Santos & Sebastian Lletget - Census California

Jonathan dos Santos & Sebastian Lletget - Census California

Felix Fernandez - Volkswagen

Felix Fernandez - Volkswagen

Soccerex 2018

Soccerex 2018

Carlos Ponce - Net 10 Wireless

Carlos Ponce - Net 10 Wireless

Ana Patricia Gamez - Charmin

Ana Patricia Gamez - Charmin

Maggie Jimenez - Oscar Mayer

Maggie Jimenez - Oscar Mayer

Luis Hernandez - Hennessy

Luis Hernandez - Hennessy

Ana Patricia Gamez - Claritin

Ana Patricia Gamez - Claritin

Cristina Saralegui - Casa Cristina

Cristina Saralegui - Casa Cristina

Cristina Saralegui - M&M

Cristina Saralegui - M&M

Maggie Jimenez - TNT

Maggie Jimenez - TNT

2020 PANINI Trade Cards Collection

2020 PANINI Trade Cards Collection

2017-2018 PANINI Trade Cards Collection

2017-2018 PANINI Trade Cards Collection

2017-2018 PANINI Icon Collection

2017-2018 PANINI Icon Collection

2016 Panini Legends Collection

2016 Panini Legends Collection

Panini Mattel, Iker Casillas and Luis Suarez

Panini Mattel, Iker Casillas and Luis Suarez

2013 NAPA Autoparts, Jorge Ramos

2013 NAPA Autoparts, Jorge Ramos

PEPSICO Mountain Dew, Giovani dos Santos

PEPSICO Mountain Dew, Giovani dos Santos

2016 PANINI Trade Cards Collection

2016 PANINI Trade Cards Collection

Mountain Dew Kick Start, Giovani dos Santos

Mountain Dew Kick Start, Giovani dos Santos

2016 Panini Copa America Centenario USA Collection

2016 Panini Copa America Centenario USA Collection

2016 PANINI NOIR Collection

2016 PANINI NOIR Collection

2014 Time Warner Cable, Felix Fernandez

2014 Time Warner Cable, Felix Fernandez

2016 Panini Flawless Select Legendary Collection

2016 Panini Flawless Select Legendary Collection

Avocados from Mexico, Maggie Jimenez

Avocados from Mexico, Maggie Jimenez

2015 Panini Trade Cards Collection

2015 Panini Trade Cards Collection

2014 Panini FIFA World Cup Collection

2014 Panini FIFA World Cup Collection

Premios FOX Sports DHL Sponsorship

Premios FOX Sports DHL Sponsorship

2013 Time Warner Cable, Felix Fernandez

2013 Time Warner Cable, Felix Fernandez

MasterCard, FOX and Pasion Latina

MasterCard, FOX and Pasion Latina