BIMBO GLOBAL RACE 2022

Bimbo Bakery USA asked Shine Entertainment Media for a National Campaign to promote the Bimbo Global Race 2022

After a national research it’s been choose 3 spoke persons influencers for the race.

Shine created and produced a Social Media Campaign in Instagram and Facebook with three Brand Ambassadors. Brand Ambassadors where selected between a group of 20 very well reconized sport celebrities.

For the general market Chari Hawkins, team USA professional Athlete and USA gold Medalist, and Valeria Marin & Julian Gil, sport commentators and celebrities of TUDN.

Shine also create a partnership with the prestigious Loyola Marymount University.

Grupo Bimbo exists to nourish a better world. This means nurturing the well-being of people as well as nature. Grupo Bimbo brings its commitment to life by supporting causes that transcend. Grupo Bimbo with its commitment to nourish a better world seeks to contribute through its causes under Sustainable initiatives.

Therefore, in 2022, Osito Bimbo and the seventh Bimbo Global Race have a goal of donating bread to nourish and create a positive impact in the communities where we live and operate.

This year we are pushing forward, with more than 16 million slices donated in 6 years. We are looking to reach much more than a goal, we are going for more than a medal, the challenge is to unite as a community that is growing increasingly larger worldwide, doing our part to ensure that nutritious food is accessible to everyone.

Bimbo Global Race, Join now! #YOURUNWEDONATE