Bimbo Global Race 2023

Bimbo Bakery USA asked Shine Entertainment Media for a National Campaign to promote the Bimbo Global Energy Race 2023.

This is the 9th edition of the Bimbo Global Race (BGR) in Los Angeles. Our BGR race is part of a Global race series that takes place in 24 Countries, 32 Cities all on the same day. The overarching theme of BGR is celebrating healthy, active lifestyles in each of the Cities that the lead sponsor (Bimbo Bakeries) has a presence. In addition to the healthy active lifestyle mantra, our race has two other areas of distinction:

1. First Place (10K) award for the top male and female finishers – trip for (2) to participate in our 2024 race in next year’s selected race City

2. Commitment to support the local community. Bimbo Bakeries USA partners with Feeding America to donate bread for each participant not only at our in-person races but also participants in our virtual race series. Over 6 million slices of bread were donated in 2021 through our race participation.

Shine Entertainment created and produced a Social Media Campaign in Instagram and Facebook with three Brand Ambassadors. Brand Ambassadors where selected between a group of 20 very well reconized sport celebrities.