INFLUENCER PROGRAM FOR BIMBO'S BAKERY
Pan tostado clásico y doble fibra
Bimbo Bakery USA asked Shine Entertainment Media for a National Campaign to educate the Latino Market with the benefit of Pan Tostado Clásico and Pan Tostado Doble fibra Bimbo .
Bimbo's customers audience will be Latino moms living in the United States, particularly Mexicans and Caribbean people in the East Coast.
Shine Entertainment created and produced a Social Media Campaign in Instagram and Facebook with two Brand Ambassadors. Brand Ambassadors where selected between a group of 20 very well recognized mom celebrities. Ana Patricia Gámez from Univison and Elizabeth López from Mega TV where chosen.
