Agency Capabilities

Shine Entertainment Media LLC (SHINE) was founded in 2007 by Dario Brignole. Dario has worked in the sports and entertainment industry for over 30 years: Nike (5 years), IMG (13 years) and Shine (12 years). Shine currently has offices in Miami, Dallas, LA, Mexico, Barcelona, and Buenos Aires focusing on sports and entertainment marketing with its core business on talent representation, event management, corporate consulting and media production.

FIFA 2022 Wold Cup Qatar Campaign

Avocados from Mexico (AFM) & Takis, hired Shine Entertainment Media (Shine) to help in a National U.S. campaign in English and Spanish. For the brands to be involve with the Fifa World Cup Qatar 2022.

Bimbo Bakery USA, partnered up with Shine Entertainment Media to do a Corporate Campaign for a chance to win a virtual meet-and-greet with with soccer legend Guillermo Ochoa.

AT&T launches its latest ad campaign starring Javier "Chicharito" Hernandez, who claims that everyone gets the best deals on the latest generation of iPhones.

The campaign claims that AT&T offers the best deals on all devices, whether the customer is new to AT&T or has been with the carrier for years.

influencer program | bimbo

Bimbo Bakery USA asked Shine Entertainment Media for a National Campaign to educate the Latino Market  with the benefit of Pan Tostado Clásico and Pan Tostado Doble fibra Bimbo .

Bimbo's customers  audience will be  Latino moms living in the United States, particularly Mexicans and Caribbean people in the East Coast.

Shine Entertainment created and produced a Social Media Campaign in Instagram and Facebook with two Brand Ambassadors. Brand Ambassadors where selected between a group of 20 very well reconized mom celebrities.

influencer program | Jack Daniel’s

Jack Daniel’s hired Shine Entertainment Media to create, produce and implement their influencer program.

The main goal of this sponsorship was to create Brand Awareness, Increase Sales and educate the young US Hispanic Market.

The Campaign was a total success!

Bimbo Bakery USA asked Shine Entertainment Media for a National Campaign to promote the Bimbo Global Energy Race 2021.

Bimbo Global Energy race is an event that will happen the same week around the globe, from Oct the 4th to the 10th 2021, but besides being part of this great event, with this collective effort, Bimbo Bakeries USA will donate to Feeding America two slices of bread for each km that each participant runs.

influencer program | korrbel champagne

Korbel Champagne partnered up with Hispanic influencers through SHINE to promote their products during the quarantine. Take a look at the results of the campaign!

influencer program | korrbel champagne carnaval

During the Hispanic Heritage month, Korbel partnered up with different influencers in Miami, FL to attend an event and create content!

The Dos Santos Brothers - Branding

Giovani and Jonathan dos Santos arrived at the LA Galaxy in 2015 and 2017 respectively with only one sponsor: Nike. After a combined effort between SHINE and the Dos Santos brothers, their sponsors grew from 1 to 15. Also, his social media fan base grew to more than 15 million followers.

New sponsors: Pepsi, Advance AutoParts, MountainDew, Panini, Dennys, Alcatel, Head and Shoulders, Suerox, Bimbo, Cheetos, Frito Lay, Tequila el Jimador, Universal Pictures, AT&T, TAG Heuer, and Census CA.

MasterCard sponsorship - Sony Ericsson Open

MasterCard hired Shine Entertainment Media to strategize, create, produce and implement most of the Sony Ericsson Open (SEO) Tournament sponsorship benefits.

The main goal of this sponsorship was to reach the tennis fans credit card holder, improve the MasterCard usage at the tournament site, improve the brand’s awareness, and create “Priceless" Moments”, some of which were broadcasted to the general tournament audience.

napa auto parts + jorge ramos

GOAL

NAPA Auto Parts needed to increase brand recognition among Hispanic fans. In an effort to do this, they wanted to expand its sports-related media mix to include TV, radio, digital platforms, search engine marketing and social media.

SOLUTION

• NAPA Auto Parts decides to connect their brand with the most popular sport loved by Hispanic fans, soccer.

• ESPN Deportes personality Jorge Ramos was the perfect choice for the brand because of his credibility and authenticity to soccer and the campaign. Also, his daily soccer show is broadcasted live and simultaneously on ESPN Deportes Radio and TV.

• NAPA's first ever bilingual TV spot was created to leverage Hispanics' passion for soccer and NAPA's eight-year sponsorship of the men's Mexican national team to showcase the brand's commitment to quality parts and service.

Farmers Insurance + jorge campos

Farmers Insurance launched new sweepstakes providing young soccer enthusiasts with the opportunity to train and learn from famed international soccer star Jorge Campos.  The Juega y Aprende con Jorge Campos (Learn and play with Jorge Campos) series of soccer clinics consisted of a series of two-hour skills-building sessions led by the former World Cup goaltender and Mexican national team star. In addition to the personalized training, each participant received a gift bag with a commemorative t-shirt, soccer ball, water bottle, and autographed photo of Jorge Campos.

Building the brand: Felix Fernandez

Felix Fernandez partnered up with SHINE to build up his personal brand as a sports commentator and as an ex athlete. Together with SHINE, Felix became the brand ambassador of brands such as Makita, Allstate, Time Warner Cable, Ford, Degree Men, Tortillas Guerrero, JC Penny, Burger King and Castro Oil.

• 10+ years of TV Experience

• 300+ play-by-play TV soccer matches

• 16 professional years as a soccer player

• 4 FIFA World Cups

• 6 books published

Building the brand: cristina saralegui

Cristina Saralegui, a 30-year veteran journalist together with SHINE build up a powerful brand with her name among the US Hispanic market with brands such as M&M, Mary Kay and Kohl’s.

After her successful career as a journalist, Cristina decided to create her own brand called Casa Cristina where product lines such as bedding, furniture, kitchen supplies, etc. where commercialized.