Bimbo Global Energy Race

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Bimbo Bakery USA asked Shine Entertainment Media for a National Campaign to promote the Bimbo Global Energy Race 2021.

Bimbo Global Energy race is an event that will happen the same week around the globe, from Oct the 4th to the 10th 2021, but besides being part of this great event, with this collective effort, Bimbo Bakeries USA will donate to Feeding America two slices of bread for each km that each participant runs.

Bimbo's customers  audience will be  Latino’s living in the United States and around the globe.

Shine Entertainment created and produced a Social Media Campaign in Instagram and Facebook with three Brand Ambassadors. Brand Ambassadors where selected between a group of 20 very well reconized sport celebrities.