Bimbo Global Forum 2024

The Global Business Forum is an B2B internal event, is the most important gathering of decision makers from Grupo Bimbo commercial teams and one of the most important events for Grupo Bimbo every year. It hasn’t stop evolving year after year since 2016 and it’s a great space for networking.

This year in partnership with Shine choose 3 important Keynote Speakers, Alfonso Alcantara, Marisa Bertha and Jeremy Gutsche, who discussed of Demand Moments, Go to Market & Commercial Intelligence, Consumer Centricity, Frontline obsession, Path to Purchase, End-game portfolio, among others.

Alfonso Alcantara / Spanish Motivational Speaker

Lecturer for companies with rigor and humor and an effective motivator of professionals and teams for 30 years. His topics were “How to lead and motivate your teams with discipline and humor and Innovate in leadership with discipline and humor”

Marisa Bertha / Senior Vice President Liquid Death

Marisa Bertha is the SVP of Strategy at Liquid Death, the healthy beverage brand and one of the fastest-growing non-alcoholic companies in history. The title of her Keynote was “Driving strategy and innovation with the rapidly changing consumer".

Jeremy Gutsche / Innovation Keynote Speaker

Jeremy Gutsche is a New York Times bestselling author, an award-winning innovation expert, "one of the most sought-after keynote speakers on the planet" and the CEO of Trend Hunter the world's #1 innovation website with over 3 billion views from 150,000,000 visitors. The title of Jeremy's talk was: "Create the Future: Tactics for Disruptive Thinking"