Grupo Bimbo is the world's largest baking company with a commercial presence in over 30 countries; and every year the executive committee, senior leadership, and key strategic partners get together for a full week to share best practices, review their strategies towards their vision, and most importantly they invite keynote speakers to inspire and motivate the team.
In 2023, attended by 1,200 guests from around the world and key positions, with a special emphasis on their Go to Market Strategies.
The Bimbo Global Forum is one of the most important events for Grupo Bimbo every year. It hasn’t stop evolving year after year since 2016 and it’s a great space for networking and sharing learnings and best practices. GBF23’s slogan is LET’s WIN BIG, and it encourage us to align efforts and identify opportunities to help accelerate business growth. Some of the initiatives and topics to be discussed this year are Demand Moments, Go to Market & Commercial Intelligence, Consumer Centricity, Frontline obsession, Path to Purchase, End-game portfolio, among others.
Ricardo Tadeu - Chief Growth Officer with Dario Brignole
Jim Stengel - Ex Global Marketing Officer of P&G with Dario Brignole
Ricardo Tadeu
Jim Stengel