Tequila El Jimador
Brand ambassador: Jonathan dos Santos
Target: US Hispanic market 21+
Content: 3 pictures + 2 videos (30’)
Distribution: Instagram - @jona2santos
Timeline: June 18th, 2019 - July 11th, 2019
First Instagram post - June 18th, 2019
60,070 views and 13,230 likes during the first 24 hours
PHOTO #1
PICTURE: “Con Amigos”
Caption: “Quien dijo Palomas?, #Ad el Jimador Tequila 21+”
Release date: June 21st, 2019
PHOTO #2
PICTURE: “La receta perfecta”
Caption: “Así preparo una paloma, refresco de toronja, limón, sal y el mejor tequila #Ad el Jimador Tequila 21+”
Release date: July 3rd, 2019
PHOTO #3
PICTURE: “Gozando con amigos"
Caption: “Empezando el fin de semana con una paloma #Ad el Jimador Tequila 21+”
Release date: July 11th, 2019