Jonathan dos Santos | AT&T TV Now
SHINE partnered up with BBDO and AT&T to launch a new TV service - AT&T TV - and has enlisted a star-studded line-up in a new campaign to demonstrate the answer to modern home entertainment.
Created by BBDO, the campaign, aptly titled ‘Famous Mouths,’ launches with a :30 second and a series of :15 second spots showcasing a number of recognizable celebrity mouths sharing their everyday voice commands.
AT&T TV uses the new Google Assistant-powered voice remote, users have the ability to find the things they love with a voice command. AT&T TV brings all the content you love into one easily searchable place, all controlled with your voice.
Some of the familiar faces (or mouths - more specifically) you can expect to hear from include:
Jonathan Dos Santos | LA Galaxy Captain
LeBron James
‘Dolores’ from Westworld (Evan Rachel Wood)
Jonathan Van Ness
Martha Stewart
Missy Elliott
RuPaul
Thalia
Tracy Morgan
‘Frodo’ from Lord of the Rings (Elijah Wood)
The 360 campaign, which includes TV, Social, Digital and Retail, will run from March 2nd to May 31st.
