CLOROX, Maggie Jimenez
Walmart, Houston, TX - Oct. 4, 2014
Press Release
Univision Joins Televisa and the Clorox Company to Present the Sixth Annual “Íntimamente… Compartiendo Entre Amigas” Special in Celebration of Motherhood
05/08/15 . Univision PR
NEW YORK – MAY 8, 2015 – Univision Communications Inc., the leading media company serving Hispanic America, today announced that it will once again celebrate Mother’s Day with a special program, the “Íntimamente… Compartiendo entre Amigas” (Intimately… Sharing among Friends) franchise, co-produced with Televisa and in partnership with The Clorox Company. Guest stars will share their experiences as mothers and grandmothers during the sixth annual special, which will air Saturday, May 9, 2015 at 7 p.m. ET/PT (6 Central).
The Mother’s Day primetime special on the Univision Network will feature iconic former talk-show host Cristina Saralegui, TV host Cecilia Galeano, telenovela actress Erika Buenfil, actress Mayrín Villanueva and lifestyle and fashion expert Maggie Jiménez as “Entre Amigas” ambassador. Mexican singer and Latin GRAMMY® nominee El Dasa will perform and surprise the audience with a special guest.
“We are pleased to once again bring this beloved Mother’s Day program to life” said Alberto Ciurana, president programming and content, Univision Communications, Inc. “This year’s show promises to be a touching celebration of mothers and grandmothers and will give viewers the chance to hear their favorite stars open up about their experiences with motherhood.”
“We at The Clorox Company are so honored to be a part of the annual ‘Íntimamente… Compartiendo Entre Amigas’ special for the 6th year running,” said Katie Keil, Associate Director, Clorox Liquid Bleach. “The program holds a special place in the heart of our consumers and their families, and helps Clorox to fulfill our mission to connect with our users in an authentic and meaningful way. We are always seeking out opportunities to demonstrate our commitment to quality programming that is meaningful to our audience, in the same way that we are committed to producing the highest quality products for our consumers, and this special allows us to do just that year in and year out.”
“Each year we have set a goal of delivering the best in entertainment for our audiences and the highest level of media innovation for our Clorox client.” said Marissa Nance, Director of Multicultural Marketing and Branded Entertainment for OMD. “Understanding that desire, our Univision and Televisa partnerships have allowed us to once again rise to the occasion. This show offers the best talent and stories our audiences could hope to see; all presented through a fully integrated program living on-air, online and across social media.”
This year’s special will be hosted by actress and new mom Cynthia Urias and Univision TV personality Chiquinquirá Delgado, who had her daughters almost two decades apart. It features the fun aspects of the great adventure that is motherhood. The celebrities will talk about the excitement and great moments of being a mom, through the different stages of the experience. Viewers will surely relate to what the celebrities share, from Villanueva, who is raising a blended family of five children, to Buenfil, who is the single mother of a 10-year-old, and Saralegui, who in addition to having three children is now the proud grandmother of three.
The “Compartiendo entre Amigas” platform, developed in partnership with The Clorox Company and OMD, provides year-round resources and lifestyle tips for Latina women. In addition to its television and radio components, it includes a digital destination, offering U.S. Hispanic women features on family life, couple relationships, parenting, education, weddings, horoscopes, forums and more.