Avocados from Mexico, Jorge Campos & pavel Pardo
Behind the Scenes
Press Release
Dallas, TX – May 12, 2014 – Avocados From Mexico (AFM) has announced their in-store soccer promotion campaign “Best Game Ever,” or “El Mejor Partido” to bring avocado consumption to the for-front of the World Cup celebration.
“El Mejor Partido” campaign will begin on May 12 and run through June 30, 2014. It will target approximately 800 high traffic Hispanic stores in key markets such as Chicago, New York, Dallas, Houston and Miami to name a few.
“Our goal is to reach Hispanic consumers with our avocados and share in the excitement of soccer’s biggest matches,” said Alvaro Luque, president of Avocados From Mexico. “Avocados From Mexico are always fresh and always in season, working as the perfect companion for soccer celebrations with family and friends.”
Soccer fans will have the opportunity to get up-close and personal with professional soccer legends Jorge Campos and Pavel Pardo whom are scheduled to make appearances in Chicago, Dallas, Houston, New York and Miami as spokesmen for the brand. In addition, two lucky consumers will have the opportunity to win an ultimate soccer experience when Campos or Pardo brings a BBQ or meal to their home. AFM is also providing a top-of-the-line entertainment viewing kit, complete with projector and screen to the two grand prizewinners.
“To work with these two stellar soccer icons and a brand like Avocados From Mexico is extremely rewarding. It’s a great match between healthy conscious athletes and a delicios food like avocados,” said Dario Brignole of Shine Entertainment Media, LLC, the agency who worked in helping to make the connection and negotiations between players and client.
Dallas, TX – el 12 de Mayo de 2014 – Aguacates de México (AFM) ha anunciado su campaña de promoción de fútbol en tienda “el Mejor Juego Alguna vez,” “o Mejor el-Partido” para traer el consumo de aguacate a la frente de la celebración del Mundial.
“El Mejor Partido” campaign will begin on May 12 and run through June 30, 2014. It will target approximately 800 high traffic Hispanic stores in key markets such as Chicago, New York, Dallas, Houston and Miami to name a few.
“Our goal is to reach Hispanic consumers with our avocados and share in the excitement of soccer’s biggest matches,” said Alvaro Luque, president of Avocados From Mexico. “Avocados From Mexico are always fresh and always in season, working as the perfect companion for soccer celebrations with family and friends.”
Los abanicos de fútbol tendrán la oportunidad de hacerse cercanos y personales con leyendas de fútbol profesionales Jorge Campos y Pavel Pardo que son programados para hacer apariencias en Chicago, Dallas, Houston, Nueva York y Miami como portavoces de la marca. Además, dos consumidores afortunados tendrán la oportunidad de ganar una experiencia de fútbol última cuando Campos o Pardo traen una BARBACOA o la comida a su casa. El AFM también proporciona un entretenimiento de primera calidad que ve el equipo, completo con proyector y pantalla a los dos magníficos premiados.
"Trabajar con estos dos iconos del fútbol estelares y una marca como Aguacates de México es muy gratificante. Es una gran coincidencia entre los atletas sanos conscientes, y un súper alimento como los aguacates ", dijo Darío Brignole de Shine Entertainment Media, LLC, la agencia que trabajó para ayudar a hacer la conexión y las negociaciones entre los jugadores y el cliente.